Coming of Age: How Brands Can Champion the Super Consumer Melinda Davis September 21, 2024 Coming of age: how brands can champion the super consumer
From Buyers to Believers: 8 Ways to Build Brand Devotion Cristina Ferrari December 12, 2023 From Buyers to Believers: 8 Ways to Build Brand Devotion
From Buyers to Believers: Decoding Unwavering Brand Devotion Cristina Ferrari November 2, 2023 From buyers to believers: decoding unwavering brand devotion
Brand Stretch Hall of Fame: Learning from the Best Melinda Davis August 23, 2023 What drives a successful brand extension
Leading the Future of Health and Wellness Cristina Ferrari July 12, 2023 Two socio-cultural shifts to propel brands forward
Winning the Name Game: Unleashing the Power of Strategic Naming Cristina Ferrari June 1, 2023 Navigating trademark saturation in a crowded category
Real Time, Real World Melinda Davis September 30, 2021 Building brands better, faster, and smarter with Live Traction
You’ve Got Me Feelin’ Emotions Cristina Ferrari February 19, 2021 How the power of feelings can unlock your brand’s potential