Bolthouse Farms

Case Study

Bolthouse Farms

Launch
with a
Splash

CHALLENGE
Fresh off the heels of a new positioning and packaging redesign, Bolthouse Farms was looking to re-energize their brand with an updated visual identity and launch strategy that would make a splash.
SPICEFIRE PERSPECTIVe
To celebrate this pivotal moment in the brand’s 100 year history, Spicefire developed an activation strategy to encourage retail buy-in, digital engagement, social buzz and success in market.
RESULTS
Bolthouse’s sunny new visual identity is a bright spot in the category, creating stopping power in-aisle and online. The launch strategy garnered a dramatic uptick in social engagement and the brand continues to expand its offerings.
Services
Brand Personality & TOV / Verbal Identity / Visual Identity / Launch Strategy / Photography /In-Store Displays / Social Asset Library
KEY PROJECT MILESTONE 01

Capture
Brand
Essence

We dove deep into understanding the core
consumer’s mindset and needs.
From there, we developed a sunny personality
and tone of voice that’s an instant mood boost.
KEY PROJECT MILESTONE 02
Build New Equities
Established a vibrant look, tone and feel for the brand
through a vast toolbox of assets.
KEY PROJECT MILESTONE 03

Create Stopping Power

From in-store shelf blades and aisle talkers to social strategy to the website landing
page, we designed a rage of assets to boldly celebrate the brand’s new look. We created
a robust library of product and lifestyle photography to deploy across platforms.

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