For health-conscious nutritionistas, every bite holds the possibility of being better.
spicefire perspective
Partnering up with a major CPG company, we created Fruitlove, a fruit and veggie smoothie cup, to bring the power of real, whole foods to your fingertips.
Fruitlove is the farmer’s market in a cup that’s easy to love. We built a brand rooted in insight and popping with fresh, fun flavor.
OUTCOME
Since its launch, Fruitlove is gaining traction and transforming the dairy aisle at retailers across the country.
Services
Brand Activation Toolbox / Brand Positioning / Consumer Research / Digital & Social Assets / Naming / New Brand Creation / Package Design / Photography Strategy and Production / Website Design
