Despite excellent service and the added benefit of convenience, Target Optical was not capturing their fair share of eyewear shoppers.
SOLUTION
Target Optical needed a strategic and visual reset to pull guests in. Spicefire helped the retailer craft a new brand story and fresh visual aesthetic that balances the connection to the Target host while delivering on the unique needs of the eyewear shopper.
To ensure the brand promise is delivered consistently and meaningfully at every guest touchpoint, we developed a set of guidelines not only for the brand team, but also training tools for associates at the store level.
OUTCOME
Target Optical has experienced sustained year-over-year growth as a result of their refreshed brand and marketing initiatives.
Services
Consumer Insight Mining / Brand Positioning / Consumer Research / Visual Identity / Brand Activation Toolbox / Digital & Social Assets / Website Design
ACTIVATION
We activated the strategy in creative, tangible ways for associates and employees.
