Donna’s Cookies had a new owner with big aspirations – to transform a quiet cookie bakery into a scalable, nationwide force.
SPICEFIRE PERSPECTIVe
Spicefire created a new brand foundation to set a vision for growth and distinguish from competition. We crafted a modern, fun identity to freshen up the current cookie business but also meet the future needs of gifting and wider distribution. A sweet new name also helps push the brand to be more than a small storefront.
RESULTS
The new brand identity transformed the physical space but more importantly is serving as an important building block online – growing the brand’s audience beyond local fans and setting the stage for expansion. The new identity will be seen by thousands of football fans as the brand was recently named the official cookie of the Cincinnati Bengals! We always love partnering with the Big Co’s but helping our local friends is even sweeter.
