Accelerate Uqora’s growth with a strategic launch beyond DTC and onto retail shelves.
SOLUTIOn
Uqora is an emerging name in the Urinary Care category. Since its launch, the brand has enjoyed steady growth as a direct-to-consumer business. We partnered with the brand to help prepare them for the next big phase of their journey– nationwide retail distribution. With a strong understanding of the competitive landscape and consumer opportunity, we created a refreshed brand expression that leverages existing strengths, category opportunities and strategic package design to inform a new system that is both beautiful and educational. The result is a powerful brand presence at shelf that speaks directly and emotively to UTI sufferers seeking relief.
OUTCOME
The new brand identity set the stage for success – playing a critical role in securing shelf space at CVS. The brand just launched in stores across the country and consumer interest and demand is growing every day.
