IN DEPTH ON

Brand Strategy

Our strategic work brings together people and brands.
We begin with innovative insight mining techniques that help us understand your consumer on a deeper level. Then we look out into the market landscape for data and inspiration. The result is a purposeful, foundational platform that embodies your mission, vision, values and positioning with a strategic pathway to your brand goals.

Experience a transformation in growth and new opportunities. Whether it’s through trend forecasting, messaging strategy, portfolio architecture or other high-level brand strategy, our holistic approach will help propel your brand forward today, tomorrow and well into the future.
AVAILABLE SERVICES
  • Consumer Insight Mining
  • Cultural Shifts
  • Brand Positioning
  • Brand Creation
  • Naming
  • Consumer Research
  • Communication Strategy
  • Brand & Portfolio Architecture
PRACTICE LEAD
Melinda Davis
With deep empathy and decades of experience, Melinda helps brands create stories that connect. 
our capabilities
  • Consumer Insight Mining
  • Cultural Shifts
  • Brand Positioning
  • Brand Creation
  • Naming
  • Consumer Research
  • Communication Strategy
  • Brand & Portfolio Architecture
  • Visual Identity
  • Design Trends
  • Visual Storytelling
  • Brand Activation Toolbox
  • Package Design
  • Digital & Social Assets
  • Photography
  • Branded Experiences & Events
  • Whitespace Opportunity
  • Pipeline Development
  • Product Concepts & Prototypes
  • Ideation Workshops
  • LiveTraction
  • Communication Strategy
  • Campaign Development & Execution
  • Content Development
  • Digital Strategy
  • Website Design
  • Branded Experiences & Events

Let’s spark something
big together.

We love collaborating through challenges, big and small. If you're looking for a true partnership, we'd love to hear from you.